Tens of millions of dollars and hundreds of man-years are often spent developing
a new telecom product. How can you be sure that your product will be successful,
that it matches your market needs? We analyze your prospective or existing product
line for proper match to the marketplace. We have a unique insight into what the
Telecom service providers as well as the Telecom users want, need and most importantly,
what they are willing to pay for.
Having completed over 3000 personal interviews
with major Telecom users worldwide in just the last few years, we know how to
get to the right person, ask the right questions, and process the results to reach
valid conclusions. Based on this experience as well as new interviews completed
for a specific new assignment, we recommend product or service features, market
entry timing and distribution approaches. We can assist our supplier clients and
service provider in these areas:
- Market demand requirement studies
- Detailed product or service feature planning
- Product program reviews
- Manufacturing cost estimating
implementation business case development
the viability on world market for existing products and strategies for a major
Asian telecom supplier. - This resulted in its decision to eliminate several products
and expand five product markets into other Asian, and Latin American countries.
- Recommended to a major vendor that it withdraws from the US central
office switching market.
- Development of functional specifications:
PABX, key systems, central office, data terminal devices, OSS/BSS systems, voice
messaging services, switching systems, OSS/BSS suites.